How Conversational AI Platforms Can Impact Your Sales Team Performance

On 4th of July 2017, US military members or veterans were in for a pleasant surprise when they called U.S Bank‘s customer service. The bank’s staff greeted them with, “Thank you for your service.”


The bank’s CRM solution identified the users’ profession from their calls. This allowed them to flash the appropriate greeting on the computer screens of the staff taking those calls. In a similar fashion, the bank’s staff could also wish customers on their birthday in real time due to the AI-powered technology.


As a sales leader, you should know that the current breed of AI powered conversational analytics platforms are extremely advanced. They feature virtual assistants so that sales and customer service teams get a 360 degree view of the customer in real-time. All while mimicking a human conversation.


How AI Assistants Can Help Enterprise Sales


Consider the sales staff that meet business leaders for selling their products and services. Now, let’s assume that the sales personnel have AI based conversational sales assistant on their phones. This sales assistant can converse with them in real time. In an instant, they receive support to prepare for meetings. This includes the latest recent transactions, answer insightful questions during the customer meeting, and can update the opportunity after the meeting.


As a sales leader, you could agree that to collect basic opportunity and sales performance information takes on an average 17 minutes per meeting. Especially considering the constant back-and-forth process that ensues. For a sales team of five and each one averaging eight meetings every week, a Conversational AI assistant can end up saving up to 50 hours every week.


The Best Conversational AI Platforms Sales Assistants Are Helping Sales Teams In The Following Ways:


  • Helping salespeople become better professionals by listening and analyzing their calls.
    AI assistants use natural language and machine learning to train and suggest information to sales and customer service reps. Conversational AI platforms enable sales and marketing teams to analyze strengths, areas of improvement, and challenges that arise during sales calls. Therefore, the business can improve the team’s sales tactics and close more deals.
  • Enabling companies to automatically verify leads without the need for a 24/7, on-demand sales staff.
    Does your company have leads coming from various sources? AI assistants can help free up sales reps to focus only on the leads most likely to turn into sales. Some assistants also use machine learning to score your leads. This happens by processing customer data on CRM, website, social media and email and tell you which ones to focus on. They can also assist customer conversations, check your grammar, and personalize your emails with this data.
  • Humanizing AI assistants through Conversational Analytics.
    Solutions like from ThickStat can help your sales team to get instant replies to queries around sales pipelines, new products, forecast vs actual, overdue opportunities, and customer insights. makes this possible by making self-service business intelligence sound like a normal human being, through its humanized interface.


With the advent of AI assistants, it’s quite evident that the future of sales personnel would undergo a drastic change. Only time will tell as to how the profession adapts to take advantage of the opportunities AI offers.

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