Decision Intelligence: The Future of Supply Chain Decision Making

In the growing world of supply chain, industry leaders must look to innovative methods of development to advance the decision making process in their businesses. Decision Intelligence combines elements of decision management and decision support with artificial intelligence to create more efficiency, promote sustainability, and improve predictability and alignment. With the shakeup of 2020, decision intelligence has come into focus as supply chain leaders’ decisions become ineffective due to their execution time – taking too long (Gartner). With the infusion of artificial intelligence, we are able to create stronger connections throughout the actual process of making a decision leading to a better overall outcome.


Concerns with current decision making models


In a survey of 1,200 business leaders, those in the C-Suite said they spend more than 30 percent of their working time on decision making. With greater emphasis on urgency than ever, decision making speed is no exception. By constructing higher level decision intelligence, businesses are able to combat the ineffective points of the decision making process such as:

  • The time span endured to execute a decision, as it can often prolong to a point where it becomes detrimental and data expires
  • Unpreparedness for the outcomes of decisions being made
  • Disconnect between the steps of the decision-making process, leading to combatting results


The basis of decision intelligence


When implementing decision intelligence, there are three principles to follow as outlined by Gartner: relevance, transparency, and resilience. These principles go hand-in-hand with the decision intelligence model created by Gartner, and lead to more sustainable decisions that are likely to lead to more success.


Relevance refers to ensuring that every decision being made has a contribution to the final goal of the process. When decisions remain relevant to the goal, it can help combat the issue of decision-making process lasting longer than anticipated, and delaying final results. Relevant decisions lead to more timely actions.


Transparency involves creating clarity in the outcomes of actions, as well as clarity between those involved in the decisions. With the use of artificial intelligence, it allows for clearer predictions and implementations of decisions being made.


Resilience is immensely important in any decision-making process, especially in today’s society, as we have seen how unpredictable events can affect businesses and the supply chain. Creating decisions that are resilient allow for more security, and therefore more intelligence.


How supply chain leaders can make better decisions


As decision intelligence expands, AI Multiple predicts that businesses will be impacted as:

  • Managers will be better supported through the power of AI so they can make improved decisions with better insights and more accurate results
  • “AI agents can make decisions of their own,” which leads to better timeliness imposes stronger decision intelligence on the supply chain through an AI assistant, Athena, who understands user behavior, context and intent to offer personalized insights and actions. The insights provided are used in the decision-making process to increase intelligence and create sound outcomes.


Regarding transparency and the automation of data sharing, has an option to provide the insights embedded in a webpage, and can be shared with anyone inside or outside the organization through a simple conversation.


As a response to the unprecedented disruption brought on my unpredictable changes in customer demand, launched a COVID-19 initiative to directly address these challenges and increase resilience and relevance through:

  • Decluttering and achieving visibility across distributed data sets to see inventory levels, price fluctuations, customer demand and stock levels
  • Identifying and adjusting supply and demand to optimize cash flow


To learn how your supply chain can begin growing decision intelligence, visit

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