Challenges

A world-leading manufacturer and retailer of seaweed snacks was struggling with connecting to their data to get Marketing insights. Long processes for extracting insights was stifling marketing initiatives, leading to 10+ hours being spent on reporting.

The company was looking for a solution that could connect their disparate data sets, and provide automated insights and reporting to their strategy.

Solution

ConverSight brought increased visibility to the company’s marketing analytics and processes, instantly bringing self-service reporting and increased ROI to the company’s marketing campaigns.

Instant Marketing Analytics – ConverSight combines disparate data sources, extracting insights and providing instant access to queries through Athena.

Improved Visibility– ConverSight analyzes data up to the second, providing up-to-date reporting instead of processing old insights from months-old data.

Spend Allocation – ConverSight provides streamlined analytics with all data sources, and reduces time spent on reporting and analytics.

Impact

ConverSight integrates data from all sources, bringing one source of truth for instant self-service reporting on all of your data.

Since the initial deployment, the customer has gained:

• Automated Marketing Insights: Athena provides up-to-date marketing insights proactively, allowing the team to make data-driven decisions on the spot.
• A Clear Path Forward with Data-Driven Decisionmaking: Every user was armed with actionable insights to drive marketing campaigns forward with a clear vision of what works and what doesn’t.
• Collaboration: Users can review information and share across teams.

With the adoption of ConverSight, the Marketing team became aligned on what channels were working versus not, and how to chart a path forward armed with data.

For more information about how ConverSight can optimize your marketing campaigns, request a demo today.